It’s no secret that social media is transforming the way people communicate in the workplace. Today more companies are realizing the value of engaging their employees online and are using tools, like forums, blogs and social networks, to enable their staff to converse, collaborate and connect.
As wellness programs struggle with lagging participation rates and disjointed communication, social media can be a valuable tool for corporate wellness professionals. Using social media as part of your wellness program communication can be a new way to share knowledge and reach untapped resources. For example, who knew that Kara in the Sales Department has been teaching yoga classes, and can offer tips or that Aaron in IT used to be a couch potato and can share insights into getting started with physical activity.
With that in mind, here are some examples of how you could use social media to promote wellness at your worksite.
Blogs
Use a blog to reflect your wellness program's inner soul: its mission, goals and direction. A blog is a great medium for two-way conversations, instead of just top down. News can be communicated quickly and in more detail than an email allows. Many wellness portals out there, like the Go! TotalWellness Portal, have built in blogs functions that are a simple and easy way to create content for employees.
Community Forums
Forums are great way for employees with similar interest to connect – for example a yoga group, running group or vegetarian group can get together online. Readers can respond with comments and begin dialog with the author to get information.
Video
More and more companies are setting up contests for employees to submit videos for specific programs or health topics. With video cameras readily available on smart phones, employees can create quick and short videos with their coworkers as stars.
Social Networks
Many wellness programs have created accounts on Facebook, Pinterest or Twitter. Employees can share tips and stories about how they’re using the wellness program to improve and sustain their health. The interactive and engaging nature of Facebook makes it a great place to engage with employees. It’s also an effective way to promote events like open enrollment, health fairs or other important deadlines. Here are few Facebook examples to inspire you:
Social media is a great way build buzz and create more effective, personal communications. Has your wellness program done any creative things through social media?
